OMNICHANNEL – STATIONARY SPECIALIST RETAIL
Enjoy a wine with all your senses, take your time tasting it and take advantage of outstanding advice from our experts to find your new favorite wine! The retail brands of the Hawesko Group - above all Jacques' - enable you to experience various facets of the fascinating world of wine at the point of sale. Since October 2018, Wein & Co., market leader in Austria, is a member of the Hawesko Group, too.
Born out of the idea of presenting wine in an uncomplicated way, as at the vint- ners, and letting customers taste and decide for themselves, Jacques’ has evolved into Germany’s leading and best-known wine-shop retailer with a network of cur- rently 300 outlets.
Why that is, is easy to explain, because Jacques’ customers enjoy many advan- tages: a shopping experience with personal advice, the opportunity to taste before they buy, a carefully selected range of good wines at a ordable prices, and now new exibility in how to shop: they can research at home then go to the shop to buy, purchase online at home and pick up from the store, taste in-store and then have the goods delivered to their doorstep – or just place an order without further ado!
Jacques’ will increase both its online presence and its network of outlets, and
to create new ways of reaching customers with its modern omni-channel approach. Whichever channel our customers choose, Jacques’ always makes wine a personal experience.
We are also coming up with individual business models for growth: in 2014, for example, we opened Weinladen.de in the St Pauli district of Hamburg, a mix be- tween bar and wine shop aimed at a young audience. Our customers can taste the goods, buy wine, meet friends, congregate and chill out. From its origins as an in- siders’ tip, Weinladen.de now plays host to all those who want to enjoy wine in a relaxed atmosphere – and has just received an award for the concept by the German Wine Institute!
“Whether by the glass or bottle, entry level or top end, our sommeliers give advice on the constantly changing selection of about 200 wines. You can dis- cover new trends in wine, meet the winemakers at unique events and broaden your horizons at specially themed evenings.” From 2017 we are aiming to repli- cate this concept at hip and trendy locations in other German cities – as a way of appealing to the target group of the under-40s.
WEIN & CO